Ways To Earn Traffic In Real Estate Websites.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
Several steps can be taken by people in the real estate to optimize their real estate sites. One of them is to have target local keywords. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. writing blogs about those particular properties is one way to attract traffic. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. This is due to the fact that they are key engagements on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.
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